The goal for public service campaigns is that they stay with you, that they may tangibly you in some way. A recent campaign by Buick in China is guaranteed to have a profound impact on anyone who happens to see it.
The images used in this campaign are not by any means extreme, but they are strong and you have to understand some traffic statistics in China to make sense of them.
Branding Magazine, who carried the story, reports that in China, “someone dies as a result of a traffic accident every ten minutes.” Overwhelmingly, the source of these accidents is that a driver or a pedestrian ignored a traffic sign.
The ad agency working for Buick reached out to real traffic victims. To create the images, these victims were asked to hold traffic signs at various intersections. The photos are all long-shots–you cannot make out the victims’ faces–but it’s still easy to make out that many are missing limbs while others hold photographs of a loved one that died in an accident.
The Buick Life Signs campaign in China hopes to stir dialogue in China on pedestrian safety. Powerful images, indeed.
We here at Watters Autoland remind you to stay safe on the roads!