Buick Encore Shatters Expectations for First-Year Sales

2014 Buick EncoreThe Buick Encore was a pretty unknown commodity a year ago. No one was quite sure what to expect from an all-new small crossover from a resurgent luxury brand. But not even the most optimistic experts could have predicted this—in its first full year of sales, the Encore sold 97,311 vehicles worldwide, with 37,046 of those units going to U.S. buyers alone. Now, the Encore is just hanging out center-stage, taking a bow after a great year, and prepping for a repeat performance.

“Right out of the gate, demand for the Encore was high,” said Tony DiSalle, vice president of Buick marketing. “It accounted for most of the segment’s growth last year and that’s because it offers the right safety, technology, and features in the right-sized vehicle for many customers.”

DiSalle isn’t blowing smoke, either. We’ve seen the Encore’s success first-hand here at Watters Autoland—and we’re actually not surprised by those high numbers. With top safety ratings from both the IIHS and the NHTSA, coupled with segment-best awards from Kelley Blue Book and J.D. Power, frankly we’re surprised we haven’t sold more of these beauties yet.

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