Just in time for Veterans Day, which was on November 11th, GMC announced a new partnership with the Stephen Siller Tunnel to Towers Foundation and its Building for America’s Bravest program. This program wants to build custom, specially adapted homes for America’s most severely injured veterans.
GMC supports veterans through this project by launching its own #enlistme campaign. GMC also wants to raise awareness for the approximately 16% of post 9/11 veterans who have come home from war with serious physical injuries.
To help raise awareness, GMC is challenging its employees, dealers, fans, and followers to upload an image of themselves making the American Sign Language symbol for “house” on social media using the hashtag #enlistme. Supporters are then challenged to make a donation to the Building for America’s Bravest project.
“Too many severely injured servicemen and women are returning to homes that just don’t meet the needs of their individual conditions,” said Duncan Aldred, U.S. vice president, Buick and GMC Sales, Service and Marketing, in a statement. “With the #enlistme campaign, GMC invites everyone to honor these brave veterans by showing their support on social media and making a donation.”
There are at least 200 injured veterans waiting for smart homes. These home cost more than $600,000 to build because they are designed to be automated, easily accessible, energy efficiency, and use “adaptive technology” to help the veterans live more independently.
Will you help out with the #enlistme project?