When you think about Buick, more likely than not the image that pops into your head is that of the Buick Regal. First introduced as the Century Regal in late 1972, the Regal is still considered one of GM’s first “personal luxury” cars. It may have been 40 years since its introduction to the world, but the Buick Regal still continues to demonstrate its strength in the mid-size luxury vehicle market.
With a sport suspension, a plethora of driver luxuries, and 91,557 units sold, it’s no surprise that after introducing the 1973 Regal, Buick was able to beat its 1955 sales record.
First introduced with a standard 350 cu. In. V8 engine, the Regal was considered a powertrain innovator—a characteristic that continued when the initial Arab oil embargo took place. Rather than keeping its standard V8 engine, the 1975 Regal became the only mid-size vehicle in the United States to have a V6.
“The Buick team was on the leading edge and reacted to the need of more fuel-efficient engines,” said General Motors Heritage Center manager Greg Wallace. “Engineers worked around the clock to get the V-6 program up and running in a fraction of the time it typically took, while making sure to retain Buick’s reputation for reliability.”
Throughout the four decades, the Regal still presents Buick customers with powertrain leadership and a great driving experience. The current model has the most-powerful standard engine, a 2.0L turbocharged four-cylinder with 259 ponies under the hood. With a focus on comfort for everyone, the Regal continues to be a nameplate in the Buick lineup, making 40 years look great.